If you haven't utilized LinkedIn to expand your network, you're missing out on many opportunities. LinkedIn has changed a lot over the past few years. It's no longer just a place to put your online resume. In this episode, Jacob Moore and his guest, Mindi Rosser, will discuss how you can hack LinkedIn to expand your network and find influencers.
3 key takeaways from this episode:
How to find collaborators on LinkedIn without coming across as creepy
Most important LinkedIn profile tips and tricks to get the attention of collaborators
Sending connection invitations that get collaborators to say, “heck, yeah!"
Mindi helps B2B business owners, thought leaders, and subject matter experts to start having great conversations with their audience, prospects, and peers based on trust, authenticity, and consistency on LinkedIn. She's worked within the agency world, with startups, and then decided to branch out to work directly with business leaders on their social presence, building thought leadership and working with them to fill their pipelines with ideal clients using LinkedIn. As an entrepreneur, she values freedom and coloring outside the lines. She loves building systems that work on LinkedIn and testing them to generate results for her corporate and entrepreneurial clients.
“Your LinkedIn profile is the place people are going to land when they look you up online. So you want to make sure that it is, first of all, up to date.”
- Mindi Rosser
In This Episode You'll Hear About:
[04:11] - How Jacob met Mindi via LinkedIn
[05:27] - Why is LinkedIn a great way to connect with people?
[08:04] - LinkedIn has changed a lot in the last few years. Here are the top things you have to know about LinkedIn today
[11:51] - How LinkedIn content creation helps you find people and get to know them (and what it really means to be an influencer)
[14:13] - Why is consistency in content creation important? Do you need to put out content every day?
[18:01] - How else can we connect with influencers and expand our network?
[19:04] - Do you need a premium account to get the most out of LinkedIn?
[21:07] - How to make genuine connections without coming across as creepy
[22:20] - Top tips and tricks to creating a LinkedIn profile that gets the attention of collaborators (don't skip the 4 things that need to be in your headline)
[26:01] - Mindi's unique way of doing an intro that caught Jacob's attention
[28:02] - More LinkedIn profile tips to showcase the type of person you are
[34:38] - How to send invitations that will be read and well received
[39:56] - Why you must avoid the excessive use of the salesy love bombing approach on LinkedIn
[40:25] - Jacob shares his biggest takeaways from today's conversation
[41:37] - A final piece of advice from Mindi (if there's only one thing you can do with your LinkedIn profile today, this should be it)
[43:27] - What was it about Jacob's email that made Mindi respond? (here's a perfect example of how to genuinely connect with people)