As a service leader, you've worked countless hours and invested costly energy into the dream you strive to grow: the mission of your organization. But what does that effort amount to if you can't reach the people you need to serve? In this episode, Jacob Moore describes the 4 major challenges to any agency's reach and five simple, effective strategies for overcoming them.
What you’ll learn from this episode:
The 4 obstacles hampering your agency's impact
How to define your brand identity
5 effective strategies for increasing your reach
Your mission deserves to have greater impact, and your efforts rewarded. Spread your movement with focused outreach strategies, delivered through efficient content use.
"People have short attention spans, so just a little bit of content can go a long way. Once you've created awareness about your organization or what you do, share valuable content! Do it again and again. Share content that actually helps people meet a need, actually gives them something that they want. They will come back for more." - Jacob Moore
02:30 - 4 huge challenges to your organization
02:50 - Challenge #1 Budget
03:50 - Challenge #2 Staff
06:00 - Challenge #3 Know-how
09:40 - Challenge #4 Reach
10:00 - Counter-Strategy: Defining your brand identity
18:30 - Is your content valuable to others?
21:00 - Strategy: Recommended productivity tools
24:55 - Strategy: Content Multiplier
29:30 - Strategy: Use your programs to produce content
32:55 - Strategy: Personalized outreach
36:10 - Strategy: Forming alliances
About Jacob Moore:
Jacob Moore is the creator of 5 Bridges to Wellness and the founder of NoStigmas mental health support community. As an empowered childhood suicide loss survivor, Jacob writes and speaks internationally about trauma, holistic wellness design and thriving despite mental illness. In addition to being an avid user of both nature and dog therapy, Jacob practices meditation, yoga and martial arts to support his mental wellness. He splits his time between Chicago and the open road.